Parachute wanted to launch their new product Parachute Advanced during the Onam festival in 2015. They wanted to deliver a highly personalised experience to their target audience in South India.

Idea: We came up with the campaign where the new product was to be launched with a personalised experience that would cover, product introduction, awareness, engagement, sampling and referrals. We developed a WhatsApp based automated chat mechanism which empowered the women to interact with he brand on a platform they were most comfortable on. We then disseminated hairstyles prepared by experts and ran a contest where women had to try those hairstyles and share their selfies with the brand.

Results: This was first of its kind interactive development in India by any brand. More than 25,000 women interacted with the brand’s WhatsApp ChatBot. The WhatsApp automated chat mechanism facilitated the entire process without any human intervention. After the launch campaign, we ran sampling campaigns in the 3 states of South India and facilitated delivery of lakhs of samples only through the WhatsApp ChatBot.

Unveiled MT Educare Ltd’s Robomate+ with the brand ambassador Mr. Amitabh Bachchan at India’s biggest ed-tech launch event. This was one of the longest trending brand campaigns on Twitter. With the help of enriching and intriguing content and an army of influencers, we trended the brand continuously for 3 days on twitter at #1 position.

Results: The brand received more than 25000 organic tweets and the hashtags received more than 112 Million impressions in 3 days giving a massive launch boost to the brand.

For the first time in India, a Wildcard entry on a reality show was facilitated entirely via WhatsApp. We executed this campaign for Livon for their sponsored show “India’s Next Top Model” on MTV.

Idea: The brand wanted to facilitate the entire wildcard entry to mobile and vive a personalised experience to the participants. We suggested to execute this process through a TV and WhatsApp campaign. The contestants have to save a WhatsApp number provided by the brand and share their selfies and other details to participate in the contest, The WhatsApp number would send multiple automated replies to validate and confirm the entries. It would also generate automated communication for acquiring other details in a required format. The brand team can see the entire communication live on a big dashboard that is connected with WhatsApp and generates reports in required format.

Results: More than 2000 participants interacted with the brand on WhatdApp and the winners were selected.

The campaign was done for one of the leading movie channels in India for their world television premier of the movie Welcome Back.

It was first of it’s kind campaign in India where we developed an automate ChatBot on Facebook messenger which allows the audience to interact with the characters. We used “Natural Language Processing" which understands what specific information user is asking based on Algorithms & Machine Learning. Facebook had recently launched the ChatBot feature and Zee Cinema was the first brand in India to do an engagement campaign on it.

This campaign was executed to engage the housewives with highly enriching content and personalised experience.

Idea: We personalized the brand experience with South Indian moms and promoted their Oreo Recipes branded as “Tiffin Tricks”. We developed a WhatsApp interaction platform that would interact with ladies with pre-defined content structure and algorithm to deliver 20 different recipes right on their mobile phone on demand.

Results: More than 50,000 women interacted with the brand in a period of 3 months and more than 120,000 recipe messages were delivered.

This was one of its kind content marketing campaign where we had taken an entire website on WhatsApp which would deliver recipes on demand.

Idea: Saffola wanted to provide a variety of oats recipes to their audience on mobile with a highly personalised experience. We ideated and developed a WhatsApp ChatBot that would serve numerous recipes in the form of videos, images, text and links on user’s demand. The bot had taken the entire website on WhatsApp which allowed the users to explore the cuisines of their choice and demand recipes on the go.

Results: The campaign ran for 4 months where we delivered 100,000+ recipe messages and interacted with 40,000+ users.

A campaign for one of the leading juice beverages brands to engage their distributor and sales force with an interactive contest.

Idea: The brand wanted to gamify the distribution touch point activation with a help of digital contest. Since the target audience is distributors, small retailers and sales staff of the brand, we decided to do this campaign on the platform they are most comfortable on - WhatsApp.

We created an automated chat system which will disseminate important information to the respective stakeholders whenever required and chat with them if required. The system captures all the data sent by the stakeholders in a rich reporting format for the brand team to generate actionable insights and take business decisions.

Results: The campaign exceeded the expectations in terms of participation. Within one week of the campaign, 2000+ entries were documented from across the country.

One of its kind digital experience that empowers the audience to interact with the brand on WhatsApp with highly personalised interactive experience.

Idea: Bingo wanted to come up with an unconventional interactive campaign that has never been done by any brand in the same category. We ideated #HaveAMadAngle contest where the customers have to spot a triangle in unconventional way and share the photograph with the brand on a WhatsApp number. The WhatsApp ChatBot would atomatically converse with the participants, validate their images, confirm participations and announce winners.

Results: The brand received more than 4,000,000 impressions, more than 2.7 million video views and thousands of participations in less than 2 weeks.